Maya Frost | Lucid Longing, Imagination, & Possible Futures

black banner with white and yellow letters: LUCID LONGING Cultivate your best future by clarifying what matters now.  Maya Frost, founder of Collapse Forward, is an imaginative futurist, practitioner, and researcher exploring  longing in agency.
MAya Frost, creator of Lucid Longing, wearing a white turtleneck sweater against a bright yellow background.. Founder of Collapse Forward. Futurist, practitioner, researcher on longing.

For the last six years, I have been exploring what longing reveals in individual lives, and how it can inspire action.

I've worked with hundreds of clients, all over the world, all looking for a sense of clarity, steadiness, and direction as things shift.

And I'm fascinated by what happens when we look deeply into and beyond our own longings.

The longings we inherit.

The longings we have lived with and pass on to others.

The futures we imagine. And what we long for together.

We're often told to simply imagine a better future. But there's something missing. 

First, we need to ground our imagination in wisdom about what we truly long for, and why.

Our longings offer tender and revelatory information that can help us clarify and cultivate the possible futures that feel most relevant, meaningful, and alive.

Lucid Longing invites us to explore longing across time: what we inherit from parents, grandparents, families, and cultures; what we have carried, rejected, or pursued ourselves; what we long for now; and what we hope or imagine for future generations.

WHAT IS THE 7-DAY LUCID LONGING INTENSIVE?

It's a seven-day inquiry into what you long for, where those longings come from, what they reveal about what matters to you, and what possibilities you might cultivate from them.

(The daily part goes for a week, but the process of reflection continues through Day 30.) 

I developed Lucid Longing as a way to understand what our longings reveal about what matters to us.

Through attention, curiosity, and imagination, we surface the truths of previously unclear possibilities.

We watch some light up as intriguing and inviting options.

We feel more awake and experimental.

And we begin to respond in new and delightful ways to what was already there by simply noticing the silent invitations all around us. 

WHO IS LUCID LONGING FOR?

Lucid Longing is for people who know something needs to change but are uncertain about what comes next.

It is designed for those who long(!) to:

  • cultivate attention instead of reacting or disengaging
  • create the habits and habitats that align with their values
  • connect more fully in their local community
  • craft adaptive capacity that is robust and improvisational  

This is not simply self-help or inner development.

It is a tested process for turning awareness into agency and action leading to engaged adaptation. 

This benefits you, your loved ones, and your community.

WHAT DOES THE LUCID LONGING PROCESS LOOK AND FEELS LIKE?

The Lucid Longing process combines conversation, daily prompts, reflection, imagination, and "tiny experiments" to help participants investigate their longings and explore possible ways forward.

One client, Lena, described it as "like having a major epiphany every day while going on a great walk with a friend...for a whole week."

Many talk about how the process revealed new opportunities they had not seen before.

WHAT MAKES LUCID LONGING DIFFERENT?

Lucid Longing is designed to help you find clarity, restore your sense of agency, and begin tiny experiments that start to shift things in your life...in days, not months.

Maya Frost, creator of Lucid Longing, describes the  process for restoring agency, sparking action, and deepening connection.  Photo of a bright yellow butterfly with delicate markings clinking to a deep purple budding flower against a black background.

Instead of weekly or bi-weekly sessions over the course of months (or even years), it makes your next steps clear and builds immediate and natural momentum through consistent daily reflection. 

You give yourself permission to start small right away rather than wait for an external sign to begin. 

There is a new sense of lightness despite the dark predictions.

This frees you to get creative and playful. Fun enters. Joy returns. And your creative energy comes rushing back in wondrous ways.

WHY IS LUCID LONGING EFFECTIVE?

Sometimes simplicity emerges in complexity. 

Lucid Longing emerged from a six-year practice of working directly with those who were feeling overwhelmed by the reality of our systems failures. 

They were fearing or feeling the impacts, and seeking a way forward that felt aligned with their understanding of how the world is changing.

Through research based on qualitative client data, longing loomed as a potentially powerful source of both information and inspiration.

This process was derived from the most transformative part of the 30-day process I offered to hundreds of clients in 20 countries.

In the last year, it has crystallized into a tested, unique, and surprisingly rapid practice for turning awareness into agency and action in the most deeply resonant and joyful ways. 

Maya Frost, creator of Lucid Longing, describes the process inspired by collapse awareness, ecological grief, environmental psychology, systems thinking, contemplative science.Photo of a green seedlings emerging from rich brown soil, with rays of sunlight

Lucid Longing lives in the spaces between:

♦ collapse awareness.......................and action
♦ ecological grief.................................and awe
♦ environmental psychology......and attention
♦ contemplative practices............and art
♦ behavioral science..........................and agency
♦ systems thinking.............................and adaptation
♦ imaginative futures.......................and audacity

By lacing together the related learnings, we can understand what best supports our ability to adapt and flourish. 

Learn more about my research and what's inspiring me. 

WRITING AND SPEAKING ENGAGEMENTS

In addition to my research and work with clients, I share my insights via print interviews, podcasts, and speaking engagements.

black banner with withe lettering that says WORLD ADAPTATION FORUM
Dark brown background with white letters that say: GRIST: What to expect when you're expecting the end of the world.
black banner with  white letters: COMPASS The Global Voice of Professional Futurists

FROM MINDFULNESS TO ATTENTION: THE EVOLUTION OF MY WORK

photo of Maya Frost, sitting in meditation in at a Buddhist monastery in Sri Lanka

Meditating in a Buddhist monastery in Sri Lanka, 1982.

For five decades, mindfulness has taught me how to pay attention to what is here now.

My work is increasingly exploring what happens when we become curious about what else deserves our attention:

♦ what matters now

♦ what we long for

♦ what we might imagine

♦ what becomes possible when we follow those threads

black banner with a headshot of Maya Frost wearing a yellow top, and the words: LUCID LONGING by Maya Frost

I have started a new version of my blog/Substack newsletter called Lucid Longing.

It´s about exploring the transformative power of the wisdom of our longing to help us clarify and cultivate our best future now.

Part field notes, part storytelling, this is where I share the questions and findings in my research and stories from clients who are choosing to engage more fully and joyfully in their lives right now, despite the challenges.

Weekly articles that are always free.

I invite you to join me! 

Just subscribe using the form below: